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Director, Third Party Events – Palo Alto Networks

Company Name: Palo Alto Networks
Location: Santa Clara, CA
Type: Full Time

Job Description:

We are looking for a confident Global Events leader who is passionate about re-defining events in this ever-changing environment, with a focus on attendee experiences and branded content amplification as guiding principles. In this role, you will be primarily responsible for managing our third party event strategy, design and execution at events such as RSAC, BlackHat, Gartner Security & Risk Management Summit, Mobile World Congress, KubeCon, Google Cloud NEXT, AWS Re:Invent and others.  

This results-focused leader is responsible for working cross-functionally across Palo Alto Networks in a matrixed environment. You will influence senior leadership, product marketing, PR, sales, demand gen, communications and our go to market business units to amplify our company initiatives, campaigns, brand and event pipeline goals.  This position will report directly to the VP of Events and Executive Briefing Program.

Your Impact 

  • Develop a portfolio approach to how we support sponsorship of 3rd party events which support corporate and pipeline objectives
  • Plan and lead the strategy and execution of our participation at 3rd party events, be they virtual, hybrid or in-person
  • Work closely with executives, senior leaders and stakeholders on delivering VIP events surrounding our flagship customer events and 3rd party sponsorships in order to engage with key influencers
  • Research and understand personas for each event type to maximize impact and ensure the appropriate PANW messaging and content is delivered accordingly
  • Drive all event communications, both internally and externally
  • Partner with the Go To Market (GTM) and sales teams to ensure the 3rd party event portfolio supports business unit objectives and contributes to business unit-specific initiatives
  • Develop the audience acquisition strategy in partnership with the Demand Generation team to drive high registration of the right target personas 
  • Deliver exceptional and unique attendee experiences which drive engagement, attendance, participation and post-event follow-up response
  • Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact
  • Act as the key interface between the Global Event & EBP team with the Go To Market (GTM) teams ensuring that our service offerings, and expertise are understood and leveraged for consistency and brand amplification 
  • Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events
  • Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events
  • Maintain a budget for large scale events and closely track spend against targets
  • Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics
  • Validate event investment versus the ROI driven from each major event
  • Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales


Your Experience 

  • 10+ years delivering successful event experiences, virtual/hybrid event experience required
  • 5+ years managing a team
  • People manager w/ experience growing, managing and fostering individuals as well as the team
  • Excellent written, verbal, and visual presentation skills
  • Creative, collaborative, and resourceful
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • Lead and influence w/ executives and cross-departmentally
  • Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
  • Strong understanding and practice of event strategy and content development
  • Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed and in-person events
  • Experience working in both digital and in-person event environments, with in-depth knowledge in managing internal and external production teams
  • Demonstrated ability to create net new event types, based on business need
  • Experience working in an integrated marketing/demand gen organization
  • Positive and motivated self-starter
  • Comfortable dealing with ambiguity, with the ability to drive clarity for the team
  • Excellent budget and financial prowess

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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