Director of Events –

Company Name:
: San Francisco Bay Area
Type: Full Time

Job Description:

We’re looking for a highly motivated Director, Event Marketing to lead the corporate event program, across live and digital events worldwide, with a hyper focus on pipeline growth, acceleration, world class brand experiences, while expanding Pendo’s brand recognition in market.

Our dream candidate is a seasoned expert in taking a creative approach to strategic event marketing that will drive lead generation, nurture existing prospects, and engage current customers throughout the entire funnel. This role will be responsible for driving the growth and success of Pendo’s user conference(s), sponsored events, and city tours – both in person and virtual – while attracting audiences, securing talent, sponsors and tracking business impact.

They are not afraid to think big, and drive unique programs for the organization, but also roll up their sleeves to get the work done. They can flawlessly devise and manage a flawless experience, but also thoughtfully coach and lead a team, and thrive in a fast paced environment.

Role Responsibilities
Establish a robust events and sponsorship strategy, evaluating and developing a consistent schedule and assessing new event opportunities that can drive increased awareness and impact for Pendo.
Drive the success of Pendo’s Pendomonium user conference and other large-scale events through innovation, organization, and cross-collaboration across the entire organization.
Oversee all aspects of Pendo’s events and event strategy – including ideation, planning, design, and execution.
Build, manage and track all event budget and expenses. Manage the event teams compliance with finance and revenue tracking tools and strategies.
Maintain and track metrics that are critical to the success of events, such as promotions, leads, opportunities and ROI analysis. Communicate reports on progress and status of programs to internal stakeholders.
Conceptualize, create, and deliver customized executive-level physical and virtual thought leadership events.
Manage all vendors and details associated with the company driven conferences and deliver them in either a virtual or physical format.
Lead an events team prioritizing and assigning events and activities, providing support, and resolving escalations as needed.
Minimum Qualifications
6+ years of experience in directing event strategy and programs, including promotions, partnerships and tradeshows , preferably in an entrepreneurial setting.
Ability to collaborate with sales leadership and align & advise heavily on marketing-driven sales goals and strategies.
Experience driving large scale conferences including driving sponsorships, audience acquisition strategy, content and breakout strategy, and run of show. Executive programs are a plus.
Experience with B2B software marketing and events management (SaaS experience preferred)
Ability to travel
Experience in tracking budgets, project schedules, and program metrics
Preferred Qualifications
Existing, established relationship and influencer network within the software community
Comfortable and flexible in a fast changing environment with a “quick start” mentality and high production output, with the ability to work independently, as part of a team, and as a leader
Creative, diplomatic, ability to multitask and handle pressure
Strong communication skills
Data-driven, creative thinker with an affinity for a fast-paced work environment.
Pendo Description

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers — a simple way to understand and attack what truly drives product success. Our mission is to improve society’s experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo’s future. Our culture is passionate, dynamic, and fun.


We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.


Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.