Company Name: CyberArk
Location: Newton, MA (Hybrid)
Type: Full Time
Job Description:
CyberArk is seeking a Director, Global Event Strategy & Operations, to lead the planning and execution of a comprehensive event program across the globe that will elevate CyberArk’s leadership in identity security through amazing, brand-centric in-person and virtual experiences. Managing a team of 2-3 direct reports, this role oversees both external and internal events, including our ecosystem conference series, key industry tradeshows, our annual kick-off event, and other strategic customer-facing events. You and your team will work closely with marketing, sales, and product teams to ensure these events deliver engaging high-touch branded experiences, effectively showcase our solutions, and meet our business goals.
What you will do:
- Develop and implement a global event strategy that aligns with CyberArk’s business objectives and maximizes our brand exposure as The Identity Security Company
- Establish best practices and efficient workflows for cross-functional teams, partners and customers
- Manage strategic events calendar and project plans, including budgets, resource coordination and allocation, critical milestones, and internal and external communications
- Manage and mentor a team of event professionals to ensure consistent, high-quality execution that aligns to our brand strategy
- Collaborate with internal stakeholders to ensure the proper application of CyberArk branding and value-based messaging and content at all events
- Negotiate with vendors and manage agency relationships to ensure quality service and cost-effectiveness in collaboration with procurement
- Collaborate with operations teams on the selection of event technology and services
- Collaborate with regional marketing teams to advise on best practices for field events
- Measure and track the success of each event by evaluating key performance indicators and utilizing this data to prioritize and optimize future events
- Stay informed on the latest event industry trends and integrate these innovations and best practices into our event planning
What you need to succeed:
- 12 or more years’ experience in event management for B2B organizations, preferably in technology sector; cybersecurity industry experience a plus
- Hands-on experience planning and executing a broad range of events, including conferences, tradeshow exhibits and internal corporate events
- In-depth knowledge of end-to-end event management, including strategy, budget management, resource allocation, audience acquisition and logistics
- Highly organized and analytical, excel at managing and influencing broad stakeholder groups and adept at synthesizing a variety of inputs into a successful event strategy
- Exceptional written and verbal skills – able to persuade with insights and defend investments and programs
- Demonstrated success influencing C-level executives
- Able to work in a dynamic, fast-paced environment and manage multiple events simultaneously
- Proficiency in digital event platforms and tools
- Willingness to travel 25 percent of the year
- Bachelor’s degree in Marketing, Business, Communications, or related field
CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.