Director, Events Marketing – ADP

Company Name: ADP
Location:
Roseland, NJ
Type:
Full Time

Job Description:

The event marketing manager will be responsible for working with various BUs, senior-level executives and other ADP business divisions and professionals, depending on the program. This position will manage outside vendors, third-party suppliers and contractors who provide services to the business.

Essential Responsibilities

  • Planning and executing the Compliance Solutions events/trade show calendar — create, maintain and implement all-encompassing calendar of events, conferences and trade shows.
  • Plan and execute various Compliance Solutions sales meetings and conferences for multiple business units and program-related deliverables, including site selection, contract negotiations, project management, creating and maintaining multimillion dollar budget, BU client management, adherence to program budget, creation of banquet event orders, maintenance of rooming list, air and registration team coordination, program specifications design, onsite management, trip director sourcing, invoice generation and final billing reconciliation.
  • Trade shows — Creating lead nurturing programs at conferences and trade shows where Compliance Solutions has a presence. Will be responsible for 30+ trade shows and conferences per year ranging from high-profile to small targeted conferences. Research, evaluate and recommend shows aligning with marketing and sales initiatives. Manage sponsorships, speakers, advertising, booth operations, messaging, outside exhibit house and booth design, invoice generation and final billing reconciliation. Manage the tradeshow program team to ensure content is leveraged, strategy is sound, and execution is flawless.
  • Marketing plan and materials development – Develop and deploy strategic event marketing plan to increase lead generation and ROI. Internal and external communications by create engaging pre- and post-show messaging and outreach programs. Work with marketing team to create targeted marketing materials, graphics and signage for each event. Develop strong relationships with event team and other cross functional teams. Collaborate and work with event agency counterparts to maximize value and output.
  • Budget and vendor management — Identify alternatives for keeping meeting and special event costs within the overall budget. Manage budget and work with the vice president of marketing and finance to process, code and track invoices and payments.
  • Project management — Manage all projects within WorkFront software used by Compliance Solutions marketing department. Develop and maintain sample library for all marketing-related elements associated with meetings and events. Support various meeting and special events projects in a manner consistent with strategic objectives.
  • Reporting — Prepare monthly reports to the vice president of marketing that outline current event schedule, with ROI tracking.

Special Accountability

This position has a direct impact on BU operations through timely project management of various elements of conferences, trade shows, alliance and partner events. There is considerable interaction with all BUs, executives, internal and external support teams, and vendors.

This position requires understanding of great attention to detail in managing project plans and schedules. Failure to properly perform the job can result in large cost overruns due to rush and/or late fees and attrition fees. Thorough review processes and effective project management must be employed to quickly address any errors.

Experience

  • 5-10 years of event marketing and management of large tech industry events with experience attending and coordinating the presence at large annual user conferences or company trade shows
  • Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise, manage conflicting priorities, and function as part of a team that must perform under pressure
  • Experience in managing, collaborating and developing positive business relationships with all cross-functional peers and stakeholders in a highly matrixed environment
  • HCM product knowledge beneficial and is a longer-term requirement for the role
  • Event-development and production experience
  • Other content development and programming experience (such as proven success managing tradeshow programs or curriculum design/development) preferred and will be helpful in this role

This position has a direct impact on BU operations through timely project management of various elements of conferences, trade shows, alliance and partner events. There is considerable interaction with all BUs, executives, internal and external support teams, and vendors.

This position requires understanding of great attention to detail in managing project plans and schedules. Failure to properly perform the job can result in large cost overruns due to rush and/or late fees and attrition fees. Thorough review processes and effective project management must be employed to quickly address any errors.

Education

  • BA or BS in marketing, communications, tourism, hospitality or related field

Experience

  • 5-10 years of event marketing and management of large tech industry events with experience attending and coordinating the presence at large annual user conferences or company trade shows
  • Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise, manage conflicting priorities, and function as part of a team that must perform under pressure
  • Experience in managing, collaborating and developing positive business relationships with all cross-functional peers and stakeholders in a highly matrixed environment
  • HCM product knowledge beneficial and is a longer-term requirement for the role
  • Event-development and production experience
  • Other content development and programming experience (such as proven success managing tradeshow programs or curriculum design/development) preferred and will be helpful in this role
  • Content management system experience and strong Excel and PowerPoint skills required
  • Strategic thinker who can take initiative and think creatively in order to add value and enhance current and new programs
  • Diplomacy, integrity, and presence that enables you to work effectively at all levels within large organization
  • Enthusiastic team player with exceptional communication, writing, project management and interpersonal skills
  • Motivated self-starter with exceptional organizational skills and proven success at meeting deadlines
  • Values having FUN, while being DISRUPTIVE, INNOVATIVE, PASSIONATE and OPEN.

Contracts/Budgets

  • Solid knowledge working with the legal department on hotel and event contracts
  • Experience managing external vendor relationships and working within defined budget parameters
  • Ability to negotiate contracts and develop and achieve budget goals

Travel

  • This role requires 25-30 percent travel and can be performed from a home office.

Technology Requirements

  • Strong Microsoft Office skills, including Outlook, Excel, Word, PowerPoint, Lync
  • Moderate knowledge of image manipulation, drawing, page layout and web design applications
  • Ability to learn new software quickly
  • Knowledge of print and other media production processes
  • Willingness to learn the technical aspects of the company’s products and services
  • Prior knowledge of or desire to learn about Salesforce.com, WorkFront project management software, atEvent, Facebook, LinkedIn, Twitter, Pinterest, YouTube and Slide Share