Skip links

Director, Event Enablement – Salesforce

Company Name: Salesforce
: San Francisco, CA
Type: Full Time

Job Description:

Salesforce Strategic Events produces the world’s best technology events that are the envy of the industry! Dreamforce is the largest software conference on the planet and is regarded as an industry standard. We also produce events across the US and globally to engage and activate our enthusiastic customers and prospects. Salesforce is seeking a hard-working Director, Events Marketing & Enablement to join our team.

We’re looking for a self-starting teammate with a “can do” attitude who is passionate about working with Sales, has solid collaboration and communication skills, is eager to learn, and has proven experience driving effective Sales Enablement strategies with measurable results.


  • Develop a comprehensive enablement strategy across the global event portfolio
  • Responsible for delivering audience acquisition goals in collaboration with Demand Generation
  • Enable Sales teams to deliver event registration, know and speak to value, and ultimately leverage events to drive company revenue goals
  • Responsible for developing the pricing strategy across the event portfolio
  • Responsible for developing a discount strategy, overseeing cross-functional distribution and accountability
  • Develop comprehensive tools that enable event registration, onsite preparedness and post-event follow up
  • Champion and drive process with cross-functional partners to ensure post-event reporting and follow up is impactful
  • Collaborate with the Global Enablement & Strategy team to holistically leverage events as core marketing tenant
  • Develop sales incentives to drive registration and increase seller accountability
  • Act as main point of contact for Sales organization, Field Marketing and Event Agency partners
  • Act as Event evangelist, presenting strategy and value on large cross-functional team calls
  • Manage and troubleshoot registration reports and dashboards with Marketing and Agency partners, finding opportunities for automation & streamlining processes
  • Report on & communicate registration, promotional code redemption, allocation usage, inventory rates, and sales efficiencies
  • Lead the Events Enablement team

Qualifications And Skills

  • 10+ years of experience working in Events or Field Marketing with an emphasis or background in enablement, event marketing, or sales development
  • Proven track record managing and coaching teams
  • Exceptional project and time management skills – highly organized, detail focused, results oriented, and accountable
  • Excellent interpersonal skills with a solid ability to deal professionally with senior executives, vendors, and team members at all levels of the organization
  • Strong storytelling, public-speaking, and presentation skills including the ability to create & deliver slide decks and clear, concise communications for Sales audiences
  • Demonstrated ability to independently prioritize and work within deadlines on highly visible events
  • Ability to thrive in a fast-paced, ambiguous environment
  • Familiarity in development and management of registration revenue and discounting models a plus
  • Innovative problem solver who is comfortable recommending new ways to motivate the Sales organization

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

This website uses cookies to improve your web experience.