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Customer and Events Marketing Manager, AWS for Healthcare and Life Sciences – Amazon Web Services (AWS)

Company Name: Amazon Web Services (AWS)
: New York, NY
Type: Full Time

Job Description:

The AWS Healthcare & Life Sciences marketing team is seeking a customer and events marketing manager to spearhead the development and execution of our customer and events marketing strategy aligned to the overall global healthcare strategy. This role will include traditional event planning and execution for our most important events, such as HIMSS, ViVE, HLTH, RSNA, and CHIME, with this person owning speaker nominations, speaker prep, booth design, customer engagement activities, tracking of metrics, and reporting to internal teams. This role will also include customer advocacy outside of traditional events, to include identifying relevant customer use cases, developing case studies, and creating sales enablement materials aligned to customer proof points. In addition, the person in this role will be expected to build a speaker bench of both internal and external speakers aligned to the marketing strategy.

The person in this role will partner with internal teams such as product marketing, field marketing, business development, solutions architecture, and digital marketing, as well as external agencies to deliver a bar-raising experience for our prospects and customers. To be successful in this role, you will need to utilize exceptional project management skills to manage pre-event communication and post-event follow-up to optimize lead generation opportunities. This highly motivated and extremely organized candidate must have experience planning complex in-person events, managing projects happening concurrently, possess exceptional written and verbal communication skills, be comfortable working with both internal and external customers at all levels, and have experience working with global stakeholders. This person will need to work effectively within a small team and think strategically, while also rolling up their sleeves and getting stuff done – no detail will be too small and they’ll never say “that’s not my job”. They’ll obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.

Key Job Responsibilities

  • Strategic Event Planning and Execution: Develop and maintain an events roadmap that integrates seamlessly with marketing and organizational goals.
  • Project Management: Oversee all aspects of event planning and management, including budgeting, timelines, and logistics.
  • Stakeholder Communication: Serve as the primary point of contact for internal stakeholders and leadership, ensuring clear and effective communication.
  • Tactical Excellence: Maintain an acute attention to detail while managing the broad strategic vision, ensuring flawless execution of event-related activities.
  • Data-Driven Reporting: Deliver comprehensive post-event reports, offering a data-driven analysis of opportunities developed and influenced. This includes attribution analysis to understand the impact of each event on lead generation and conversion.
  • Materials Packaging: Coordinate the design, production, and distribution of event materials, ensuring they are of high quality, align with brand standards.
  • Continuous Improvement: Utilize feedback and analytics to recommend and implement improvements for future events, aiming for innovation in how we present our brand and engage with our audience.
  • Customer Advocacy: Deliver relevant case studies in various formats for use by marketing and sales; align with stakeholders on needs; guide customer speakers; write, gain approval, and track submissions of abstracts for calls for speakers; maintain relationships with organizations to position AWS preferred customer speakers at events.

Basic Qualifications

  • 2+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience working with healthcare and life science (HCLS) customers, or at the intersection of tech and HCLS

Preferred Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. 

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