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Creator Events Manager – TikTok

Company Name: TikTok
Location
: Los Angeles, CA 
Type: Full Time

Job Description:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy – a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact – for ourselves, our company, and the communities we serve.

Within the Creator Team, the Creator Engagement & Community team is responsible for:

  • Developing creator programs based on content ecosystem and product needs/opportunities (eg CPB, 1min+ creator onboarding program, creator plan for Met Gala, booktok creator program, etc).
  • Developing frameworks for community building through DE&I initiatives, GR social impact needs and creator recognition programs (eg BlackTikTok, CasaTikTok, TTfG, Ambassador programs, Creator Councils, etc). Standardize how we drive creator advocacy.
  • Building creator campaigns around scaled programs, scaled education, DE&I, and creator recognition that target TT creators and non-TT creators and are aimed at changing perception and driving creator engagement.
  • Unify our approach to key creator events (eg TikTok Awards, creator summits) and key creator industry events (eg Vidcon).
  • For all of the above, responsible for scaling these efforts to local/regional teams ensure constant dialogue and value-add as well as responsible for executing in NA.

Responsibilities:

  • This role reports into the Creator Events Lead on the Creator Marketing Team, which is a part of the broader Creator Engagement & Community Team
  • Develop and execute a variety of creator events ranging from TikTok-owned events (eg creator summits, TikTok Awards) to creator industry events (eg VidCon)
  • Develop scaled frameworks to guide local/regional teams in executing standardized creator events in their local markets
  • Establish creator events calendar for 2024 for North America in alignment with Creator Team priorities and business objectives/OKRs
  • End-to-end experiential project management including:
  • Experiential ideation, ROI development, brief building, budget projections and leadership alignment
  • Agency/vendor(s) production briefing, selection, and end-to-end management
  • Experiential creative design and visual identity development
  • Full event production management including: all vendors and venues, location services, run of show, audio, visual, builds, installations, food & beverage, stage running, staffing, call sheets and more
  • Full event communications and travel management including all internal + external partner communications and creator and leadership communications. Includes invite creation, deployment, RSVP tracking and onsite accreditations & ticketing management.
  • Full on-site management including: environmental health & safety, security, risk management, and more
  • Post event tracking and communications including budget reporting, ROI, KPI and OKR tracking
  • Partner closely with internal partners including Marketing, Content, Government Relations, Legal, Product, Comms, Procurement, EHS, Sales, and additional teams to ensure all activity and communications are aligned with company initiatives.

Qualification:

Minimum Qualifications:

  • BA/BS degree or equivalent practical experience
  • Event experience in the creator ecosystem
  • Experience delivering events and experiences, especially in the creator space
  • Experience working directly with talent / creators / industry stakeholders
  • Strong cross-functional skills, with experience collaborating and driving consensus among teams across different work streams, priorities, and regions
  • Practical production skills with past experience at an experiential agency or managing experiential agency relationships
  • Detail-oriented; elevating our brand through creating premium events and experiences

Preferred Qualifications:

  • Collaborative team-player; not afraid to take on small or large tasks to support the broader global team
  • Strong organization skills; proven project management, budget management, and overall event management experience
  • Results-driven; able to create thoughtful event strategy that drives towards business goals, and has experience measuring and recapping success from these activations
  • Creative; delivers unique event experiences that are reflective of and authentic to TikTok’s creator community
  • Inclusive thinker who promotes diversity; thinks about and engages with global markets to create the best regional activity aligned with our diverse platform
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