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VIRTUAL REARVIEW MIRROR
The flurry of October’s events has begun to settle a bit which gives the EMP team a chance to catch our...
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5 KEY CONSIDERATIONS WHEN PLANNING FUTURE INCENTIVE PROGRAMS
There are numerous factors to consider when planning your company’s incentive program to ensure that your top producers are...
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Attention Event Producers: Is Your Sponsorship Sales Program Properly Prepared for 2021?
It’s hard to believe that 2021 is just around the corner. Although it’s been a very difficult year for...
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7 STEPS TO BETTER AUDIENCE ACQUISITION
One of the questions most frequently asked when we meet an event manager for the first time is how...
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EMP Helps CEMA Summit Connect with its Members
For nearly 30 years, I’ve been a member of CEMA (the Corporate Event Marketing Association). During that time, I’ve...
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Event assessment tool calculates risk levels
At EMP, we love event tech, especially tools that use data to aid decision-making. The talented teams at Georgia...
0 commentsNewsela CMO Adriel Sanchez Shares the Edtech Firm’s Pandemic Marketing Pivot
Edtech firm Newsela has been making a name for itself, serving more than 90% of U.S. K-12 schools with...
0 commentsWhat’s happening with live events in EMEA?
Live events in EMEA will resume as part of the marketing mix at different rates for each region. Here...
0 commentsWill Health & Safety Officers be the Newest Addition to Event Teams?
Health & Safety Officers have been an essential and mandated member of European event teams for years. Owen Hills,...
0 commentsThe biggest hurdle to restarting live events
Talking with many different clients and partners, there are several hurdles that will need to be cleared before we...
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Five Insights for Adjusting Sponsorship Strategies for a 2020 Focus
Due to the current environment and decisions by many event producers to shift from live to virtual events, Andy...
0 commentsEvent marketer’s problem solving skills translate well
EMP’s Gordon Stake recently talked with Joe Spaccarelli, a longtime event marketing professional who is now director of preparedness...
0 commentsThe most important element of a virtual event strategy
As so many organizations pivot to virtual events, it’s critical to keep sight of what’s most important for virtual...
0 commentsTech Talk for Meeting Planners
Many thanks to AV Matters for inviting EMP’s Managing Partner Gordon Stake to participate in their Tech Talk for...
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PROPER METRICS CAN DELIVER POWERFUL RESULTS
While it was initially all hands on deck as the industry dealt with event cancellations, it’s been interesting to...
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Event Marketing Partners – Client Advisory Coronavirus Consequences on Client Events & Attendance
Event Marketing Partners (EMP) recognizes the unsettling impact the Coronavirus has created and felt throughout world. Our sympathy goes...
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EMP Awarded Management of Schneider Electric Innovation Summit for Third Straight Year
Based upon Event Marketing Partners’ success of teaming with Schneider Electric on their Innovation Summits held in Singapore (2018)...
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The Power of Puppies and Other Lessons in Memorable Event Marketing
What makes an experience memorable? That’s a question we hear a lot. Every company wants their event experiences to...
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FSA User Conference 2019
EMP had the pleasure of working with DFIN to host their Customer Conference. We provided strategic event marketing services...
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Experience Design: A Sponsor’s Responsibility?
As event marketing professionals, we often hear the term ‘Experience Design’ applied to ‘Attendee Journeys’ from the perspective of...
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