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7 STEPS TO BETTER AUDIENCE ACQUISITION

One of the questions most frequently asked when we meet an event manager for the first time is how...

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Screenshot of Gordon Stake speaking at CEMA 2020

EMP Helps CEMA Summit Connect with its Members

For nearly 30 years, I’ve been a member of CEMA (the Corporate Event Marketing Association). During that time, I’ve...

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Newsela CMO Adriel Sanchez Shares the Edtech Firm’s Pandemic Marketing Pivot

Edtech firm Newsela has been making a name for itself, serving more than 90% of U.S. K-12 schools with...

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What’s happening with live events in EMEA?

Live events in EMEA will resume as part of the marketing mix at different rates for each region. Here...

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Will Health & Safety Officers be the Newest Addition to Event Teams?

Health & Safety Officers have been an essential and mandated member of European event teams for years. Owen Hills,...

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The biggest hurdle to restarting live events

Talking with many different clients and partners, there are several hurdles that will need to be cleared before we...

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Five Insights for Adjusting Sponsorship Strategies for a 2020 Focus

Due to the current environment and decisions by many event producers to shift from live to virtual events, Andy...

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Event marketer’s problem solving skills translate well

EMP’s Gordon Stake recently talked with Joe Spaccarelli, a longtime event marketing professional who is now director of preparedness...

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The most important element of a virtual event strategy

As so many organizations pivot to virtual events, it’s critical to keep sight of what’s most important for virtual...

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Tech Talk for Meeting Planners

Many thanks to AV Matters for inviting EMP’s Managing Partner Gordon Stake to participate in their Tech Talk for...

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PROPER METRICS CAN DELIVER POWERFUL RESULTS

While it was initially all hands on deck as the industry dealt with event cancellations, it’s been interesting to...

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Event Marketing Partners – Client Advisory Coronavirus Consequences on Client Events & Attendance

Event Marketing Partners (EMP) recognizes the unsettling impact the Coronavirus has created and felt throughout world. Our sympathy goes...

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EMP Awarded Management of Schneider Electric Innovation Summit for Third Straight Year

Based upon Event Marketing Partners’ success of teaming with Schneider Electric on their Innovation Summits held in Singapore (2018)...

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The Power of Puppies and Other Lessons in Memorable Event Marketing

What makes an experience memorable? That’s a question we hear a lot. Every company wants their event experiences to...

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FSA User Conference 2019

EMP had the pleasure of working with DFIN to host their Customer Conference. We provided strategic event marketing services...

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Experience Design: A Sponsor’s Responsibility?

As event marketing professionals, we often hear the term ‘Experience Design’ applied to ‘Attendee Journeys’ from the perspective of...

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Partnerships & Referrals: The Heart of Event Marketing Partner’s 10 Year Growth

Recently, Event Marketing Partners (EMP) was approached by a company that is a trusted partner of both ours and...

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Customer / User Conferences Sponsorship Sales: Two Components Overlooked Too Often

When it comes to securing sponsors for an event, host companies often focus on the “dynamic duo” of attendee...

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Referrals: EMP’s Key to Growth

At Event Marketing Partners (EMP), we take pride in the fact that we are a “right-sized” agency. We do...

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5 Audience Acquisition Best Practices

Focus on attendees’ needs in your customer conference audience acquisition strategy Audience acquisition is a key success metric for...

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