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Photo of Few EMP event folks during Covid-19

Uncertainty. There’s that

Talking with clients recently, there’s still a lot of uncertainty in the air. We all know that in-person events...

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Top 3 Takeaways on the Future of the US Event Industry from Recent CEIR Webinar

Wow, 2020 is finally over and we’re all anxious to get back to “walking down the aisle”…..of a plane...

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CEMA names Gordon Stake to Board

The Corporate Events Marketing Association (CEMA) has named EMP Managing Partner Gordon Stake to its Board for a two-year...

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Happy Holidays!

From all of us at Event Marketing Partners, we wish you a wonderful end to 2020. We can’t wait...

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A Virtual Event Strategy Built to Connect

EMP’s Gordon Stake talks with Jobvite’s CMO Jeff Rohrs on the challenges of virtual events and how his team created a virtual...

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Commvault’s CMO Chris Powell talks about marketing in the pandemic

Chris Powell, Commvault CMO, joins EMP’s Gordon Stake for a look at how the pandemic has changed their marketing...

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IMPORTANT CONSIDERATIONS FOR VENUE SELECTION IN A POST-COVID WORLD DECORATION PHOTO

IMPORTANT CONSIDERATIONS FOR VENUE SELECTION IN A POST-COVID WORLD

As our industry prepares to “go live” again in the future, we all know face-to-face events will be executed...

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VIRTUAL REARVIEW MIRROR

The flurry of October’s events has begun to settle a bit which gives the EMP team a chance to catch our...

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5 KEY CONSIDERATIONS WHEN PLANNING FUTURE INCENTIVE PROGRAMS

There are numerous factors to consider when planning your company’s incentive program to ensure that your top producers are...

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Sponsorship Sales 2020 Static photo

Attention Event Producers: Is Your Sponsorship Sales Program Properly Prepared for 2021?

It’s hard to believe that 2021 is just around the corner. Although it’s been a very difficult year for...

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7 STEPS TO BETTER AUDIENCE ACQUISITION

One of the questions most frequently asked when we meet an event manager for the first time is how...

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Screenshot of Gordon Stake speaking at CEMA 2020

EMP Helps CEMA Summit Connect with its Members

For nearly 30 years, I’ve been a member of CEMA (the Corporate Event Marketing Association). During that time, I’ve...

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Newsela CMO Adriel Sanchez Shares the Edtech Firm’s Pandemic Marketing Pivot

Edtech firm Newsela has been making a name for itself, serving more than 90% of U.S. K-12 schools with...

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What’s happening with live events in EMEA?

Live events in EMEA will resume as part of the marketing mix at different rates for each region. Here...

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Will Health & Safety Officers be the Newest Addition to Event Teams?

Health & Safety Officers have been an essential and mandated member of European event teams for years. Owen Hills,...

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The biggest hurdle to restarting live events

Talking with many different clients and partners, there are several hurdles that will need to be cleared before we...

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Five Insights for Adjusting Sponsorship Strategies for a 2020 Focus

Due to the current environment and decisions by many event producers to shift from live to virtual events, Andy...

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Event marketer’s problem solving skills translate well

EMP’s Gordon Stake recently talked with Joe Spaccarelli, a longtime event marketing professional who is now director of preparedness...

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The most important element of a virtual event strategy

As so many organizations pivot to virtual events, it’s critical to keep sight of what’s most important for virtual...

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Tech Talk for Meeting Planners

Many thanks to AV Matters for inviting EMP’s Managing Partner Gordon Stake to participate in their Tech Talk for...

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